AI Visibility Guide
AI visibility is mostly the same hard, practical web foundation work: make public pages crawlable, indexable, readable in HTML, clearly structured and trustworthy enough to cite.
1. Crawlability
Make sure important public pages return 200, use HTTPS, are not accidentally blocked, and separate search crawlers from training crawlers in robots.txt.
2. Indexability and snippets
Review meta robots and X-Robots-Tag headers. noindex, nosnippet and max-snippet are useful controls, but they can reduce eligibility for search and AI search surfaces.
3. Initial HTML
Many lightweight crawlers do not execute client-side JavaScript. Put the product offer, headings, pricing summary, FAQ and core body text in the initial HTML.
4. Structured data
Add JSON-LD that matches visible content. Organization, WebSite, SoftwareApplication, Product, Article, FAQPage and BreadcrumbList are practical starting points.
5. llms.txt
llms.txt can help some agents and developer tools, but it is optional and experimental. It is not a magic ranking file and should not replace SEO fundamentals.